Interactive IMAQ Project - Samuel-De Champlain Bridge

In setting up its interactive IMAQ site, the organization wanted to create engaging content to generate public interest in mediation and arbitration mechanisms. Different types of content were produced for this purpose, for example, this video popularizing the arbitration mechanism developed specifically for the construction of the Samuel de Champlain Bridge. Aimed at a broad audience, the video also had to generate interest among people already familiar with alternative dispute resolution methods. The organization chose the expert speaker and suggested certain key elements to highlight in the video. All other aspects of the production were entirely handled by us.